Alan over at Newfound Names had a great find yesterday that probably stunned most domainers. The site BlackFriday.info had about 4 times the traffic as BlackFriday.com. 4+ million visitors compared to 1.3 million visitors. Why??
Could it be that more people typed in BlackFriday.info than BlackFriday.com? Did the owner spend hundreds of thousands of dollars in advertising? Is he just the luckiest domain owner in the world? What’s worth more the .info version or the .com version? Did the owner concern himself more with SEO or COM???? How dare he.
This google search for Black Friday shows that the owners of the top 3 sites on the first results page just don’t get the dot com thing either. Whats wrong with these guys! Don’t they know that dot com is king!
OK, I’m done ranting. My point is that if we, as domainers want to get the end user more educated to the domain world and its value to them, then we have to stop boxing ourselves in with dot com. Any end user with talented SEO staff, can do the same thing as the owner of BlackFriday.info did and they need to understand that. Don’t get me wrong, I own more dot coms than any other extension, but if we as domainers refuse to see the potential in other TLD’s, how will we ever convince the end user of their value? We pretty much narrow our product line down to one item. If we start to educate end users about the value of generic, keyword domains combined with SEO and good content in any TLD, we will see increased demand and prices across the board and a much more vibrant domain market.
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