Kumo was the code name for Microsoft’s Live Search upgrade, but recent reports indicate that it may be called Bing. The bing.com domain records were last updated this past March and now indicate the site is owned by “Microsoft Corporation” at One Microsoft Way in Redmond.
CEO Steve Ballmer is expected to demo the company’s updated search product sometime this week at the All Things D conference in Carlsbad, California. The conference runs today through Thursday.
Microsoft is also set to launch an $80 million to $100 million campaign for its new search engine, which it hopes will help it grab a bigger slice of the online ad market. That is a huge campaign budget, but “Bings” success in my opinion will be in its performance, and that remains to be seen. While I dont think any company is invincible, It’s going to take more than money to topple Google.
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